• Tommy Hilfiger
  • Tommy Hilfiger
  • Tommy Hilfiger
  • Tommy Hilfiger
  • Tommy Hilfiger
  • Tommy Hilfiger
  • Tommy Hilfiger
  • Tommy Hilfiger
  • Tommy Hilfiger
  • Tommy Hilfiger

Tommy Hilfiger

View our work

Challenge

Expand fashion brands’ lifestyle offer securing brand-enhancing products that engage a new audience, promote marketing exposure, secure retail space and generate revenue.

The Approach

Working closely with the legal, finance, creative, and brand management teams, we orchestrated cross department teamwork to secure eyewear, watches, jewelry, women’s swimwear, men’s coats, luggage and tailored clothing.

The Result

With the acquisition of these licensed categories, we were able to expand main floor brand presence and generate over $150.0M wholesale, $16.0M in revenue and $7.5M in marketing exposure. This expanded product offer increased relevance with consumers and further improved the brands’ leverage in discussions with retail partners.