• Tommy Hilfiger Keith Haring
  • Tommy Hilfiger Keith Haring
  • Tommy Hilfiger Keith Haring
  • Tommy Hilfiger Keith Haring

Tommy Hilfiger Keith Haring

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Challenge

Continue Keith Haring’s legacy by championing his art through collaborations.

The Approach

Partnering this iconic American artist with the iconic American brand. As respecting the integrity of each brand was the most important, we negotiated the contractual agreement where the obligations of each brand was clearly outlined. Moreover, we managed the communication between the parties to facilitate the creative and marketing process as well as to secure product approvals.

The Result

The collaboration produced a limited edition footwear collection with a Keith Haring inspired identity. It yielded tremendous marketing exposure with pop up store designs in Paris, Milano, London and Japan in key concept stores Dover Street Market, Colette, and 10 Corso Como.