• Tommy Hilfiger Disney
  • Tommy Hilfiger Disney
  • Tommy Hilfiger Disney
  • Tommy Hilfiger Disney
  • Tommy Hilfiger Disney

Tommy Hilfiger Disney

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Challenge

Continue the “Disney Is For Everyone” philosophy by engaging a new audience.

The Approach

When you bring two renowned iconic brands together, the number one focus is respecting the integrity of each brand and allowing them to do what they do best. To that end, we managed the contractual negotiations to clearly outline each party’s deliverables and facilitated the creative and marketing process to maintain brand identity and deliver the agreed upon results.

The Result

The collaboration produced two collections, a limited edition Tommy Children’s apparel collection utilizing Disney characters embracing the brand’s preppy lifestyle and a limited edition assortment of Hilfiger Denim T-Shirts with screen prints of vintage iconic Disney Characters. With these collections, both companies were able to build upon their brand awareness through the other’s audience and expand marketing reach via consumer activation in-store events with key retail partners Selfridges and De Bijenkorf.