• Anna van Mills
  • Anna van Mills
  • Anna van Mills
  • Anna van Mills
  • Anna van Mills
  • Anna van Mills

Anna van Mills

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Challenge

ANNA van MILLS is a label for online customizable women shoes. Through a 3D configurator, women can literally see their shoe fantasy come to life in just a few clicks. The brand needed to increase its awareness with potential customers to highlight its classically fashionable hand-made in Italy designs that offers over 45,000 different design possibilities.

The Approach

CEO mentoring and Industry advisory on out the box marketing practices for next wave of brand awareness.

The Result

Development of a ladies night guerilla marketing concept centered around a group of 5-8 ladies of fashion and style all wearing custom Anna van Mills shoes and going out to the cities hottest bar and restaurant locations advancing the lifestyle of the Anna van Mills girl. The CEO then advanced this idea into a new sales strategy, “girlfriends night”, which promoted a unique experience of ladies being a shoe designer in a social atmosphere. This promoted customer engagement and advanced sales.